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Today’s business demands are multi -dimensional and coming at us with high velocity.
The tools used to accomplish communication demands involving our clients are in your pocket and/or synced with your car. We drive, talk, eat, e-mail and write all before arriving at our next appointment. We Googled our destination and used our car’s navigational screen to double check our printed Google destination address. Nothing like experiencing high speed real estate in today’s high tech world!
But what about the client?
Remember doing a market analysis using sold book photos…and then waiting for your secretary to finish typing your report? No more. Today, we arrive at our appointment full of gigabytes and with more technology than ever before: “Hello, Mrs. Smith, how are you? How is the family? It is good to see you again, can’t believe it’s been 15 years since you purchased this home.”
You pull out the backup print presentation because Mrs. Smith is having difficulty seeing your laptop screen, and you speak a little louder just to make sure she hears. She asks you if you want some refreshments; you gladly accept her freshly-baked cookies.
Your high velocity business techno machine just experienced a slow down malfunction, and you went blank. Interesting, what Mrs. Smith remembers about you is how you took care of her and reassured her in person after reviewing the inspection report with her, on a Sunday night, that she was still purchasing a great home…and that’s why she called you back. You in all your techno glory – will that same repeat client call you back again, or refer you like she has in the past?
Tech with touch
Of course, most clients are web savvy and you are probably using technology to assist your clients. But still, it’s how you personally get involved that matters most to clients.
Technology delivers services to our clients more quickly; what matters to them is that you’re genuinely taking care of them. That’s why the merge of today’s technology with great client services can be fantastic for your business growth!
You know when high demand clients want more from you. They want your full attention now and you can deliver thanks to technology. Your average client is probably somewhere in the middle, with a good grasp on the virtual world but still wanting personal service from you. The latter understands and appreciates what it takes to deliver personal services, including your taking the time to visit them, sending e-mails and petting their Golden Retriever. Most clients will refer you like kind people, and the cycle continues.
Can you deliver?
What if you deliver those services and the referrals start pouring in? Can you assist those new clients with the same level of service they experienced? Are you prepared to deliver what you promised? If you answered yes, it does not matter if we’re heading into a recession or not, whether the interest rates just climbed to 18 percent, whether one in five homes will be in foreclosure…you will succeed and prosper in real estate.
I wish you the best in partaking of this incredible opportunity to serve your clients in conjunction with our current technology, and being high tech savvy – when appropriate.
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