SRES designation course coming to AAR in June
Unique class helps designees target fast-growing senior market
The senior market is one of the fastest-growing in real estate today. Knowing how to meet the needs of maturing Americans who are selling, buying, relocating, or refinancing residential or investment properties is key in tapping into this niche.
The Aurora Association of REALTORS® offers the Seniors Real Estate Specialist (SRES) designation on June 13 & 14, so put it into your schedule now.
This special two-day course gives you the unique tools to position yourself as a Senior Specialist within your market. Learn to:
- Identify the power of generational demographics
- Develop and maintain relationship marketing skills
- Counsel rather than sell to seniors
- Use team-building skills with other senior professionals
- Understand the implications of tax laws, probate and estate planning
- Create a point of difference from the competition
The senior market presents unique challenges and opportunities. The SRES class teaches you to understand the range of housing and developmental needs of each of the three major segments of the growing mature population while earning respect and trust.
Because a senior's home is very often much more than just a financial investment, mature buyers may confront significant concerns and fears during the homebuying process. The SRES designation teaches you to effectively address those fears, creating a personalized housing plan and using counseling tools that reinforce the comfort and confidence required by today's mature clients.
Plan now to attend AAR's SRES designation course, and visit www.seniorsrealestate.com for more information, including designation requirements and benefits of joining the Senior Advantage Real Estate Council® (SAREC).
For more information, check out the SRES class flyer (PDF).
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